Family Literacy Experts in Alberta Learn How to Use Social Media

Posted on May 16th, 2011 May 16th, 2011 by admin

Press Release

Monday, May 16, 2011

On Friday, May 20, family literacy practitioners in Alberta will roll up their sleeves and build their social media capacity.

Dr. Sarah Elaine Eaton, a specialist in marketing of language and literacy programs will present at the Food for Thought conference, organized by the Centre for Family Literacy.

Eaton will deliver a hands-on workshop designed to teach program directors, administrators, practitioners and volunteers how to leverage the power of social media in a literacy program. Participants will bring their laptops and spend time registering for and using Facebook, Twitter and LinkedIn.

“Typically, literacy experts have deep knowledge about teaching learners to read and write, and are somewhat hesitant to delve into the world of new media literacy,” says Eaton, who has presented internationally on the topic of social media in the education and non-profit sectors. “By getting them to open an account, create a Facebook page and try their first Tweet in a collaborative environment, we can engage in meaningful conversations about how to use social media constructively to promote the good work they do in literacy to help our local communities.”

Eaton, who holds a PhD in Educational Leadership, is one of the world’s top experts on marketing and promotion of second language and literacy programs. She is the author of 101 Ways to Market Your Language Program and is an international speaker, who has presented on her work in seven countries.

The conference happens in Edmonton on May 19 and 20, 2011 at the FantasyLand Hotel.

More information: Tel: 1 (403) 244-9015 E-mail: info @

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